Summaries and Practice Tests in Marketing

Summaries and Practice Tests in Marketing

RETHINKING AND REINVENTING MARKETING/7 1. Starting up/7 2. Vocabulary/8 3. Reading: Building customer relationships - increasing customer loyalty/11 4. Language Review/15 5. Translation Exercises/17 6. Writing Letters /42 7. Practice Test /44 CUSTOMERS AND PRODUCTS Starting up /48 Vocabulary /49 Reading: Problem analysis vs. decision making /51 Language Review/54 Translation Exercises/57 Writing Letters of Application (I) / 66 7. Practice Test /67 APPROACHING NEW CUSTOMERS /71 Starting up/ 71 Vocabulary /72 Customer Centrality/74 Language Review/77 Translation Exercises/80 Writing Letters of Application (II)/119 Practice Test /119 DEVELOPING NEW PRODUCTS /123 Starting up /123 Vocabulary /123 Reading: Products, service marketing and branding strategy /125 Language Review/139 Translation Exercises/142 Writing Letters of Complaint and Aology/160 Practice Test/ 161 NEGOTIATIONS /165 Starting up/ 165 Vocabulary/165 Reading: The New Age of Negotiation /167 Language Review /183 Translation Exercises/185 Writing Letters of Complaint/201 Practice Test / 202 List of irregular verbs / 207 BIBLIOGRAPHY /214

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